There are several institutions offering surf-related courses - including a three-year surf science and technology degree at the University of Plymouth and a three-year course in surf and beach management at Swansea Institute of Higher Education.

BBC: NEWS | UK | Education | Teachers attack 'hobby degrees'

Last week, I discussed these issues with Dave Sutton, who is founder of TopRight Strategic Marketing, co-author of Enterprise Marketing Management: The New Science of Marketing, and a thought leader regarding technology and marketing.

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