"Seems as though it takes a violation of peoples' privacy to make people pay attention, " Schwartz added.

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Seven months later Bisnow and friend Brett Leve (the pair later added pals Jeffery Rosenthal and Jeremy Schwartz to the team) threw a second meeting, in Playa del Carmen, Mexico, with 65 attendees.

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The "horsepower" pitch is history, but Schwartz plies the deejays with beer, hoping they will mention the added vitamins on air.

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Engineers would have to determine that the bridge could support the added weight of a fully loaded pedestrian crossing, Mr. Schwartz said.

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