Finally, they evaluate how many students actually finish their degrees in four years, considering both the actual graduation rate (8.75%) and the gap between the average rate and a predicted rate, based on characteristics of the school (8.75%).

FORBES: Magazine Article

To suss out the characteristics of the most-compelling television ads, Harvard Business School professor Thales Teixeira conducted a series of experiments, in conjunction with the MIT Media Lab and Affectiva, a local emotion-tracking software company.

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