"It was part of a larger strategy to streamline production, " says Fabian Thorsager Scheffler of Grundfos.

CNN: Play to win: Work games can give a career power-up

The judges who chose his portrait as the winner included Saatchi Gallery director Rebecca Wilson and illustrator Axel Scheffler, well known for his work on The Gruffalo.

BBC: Soldier Number 2

"A big part of our research told us that what you dip them in is just as important as the flavor of the chicken, " says Mr. Scheffler of Whataburger.

WSJ: What Tastes Like Chicken But Dips Like Chips?

The result, according to Thorsager Scheffler, was that leaders felt far better prepared for the various phases of change, and were able to reflect better on the wider consequences of their decisions before they took them.

CNN: Play to win: Work games can give a career power-up

Other Smarties winners were Julia Donaldson and Azel Scheffler for The Gruffalo in the five and under category, and Snow White and the Seven Aliens by Laurence Anholt and Arthur Robins in the six to eight year-olds category.

BBC: Potter's award hat-trick

Scheffler, of course, created the image for the much loved Gruffalo - although he admitted his first sketches were deemed so fearsome by the publishing company, they were toned down, and even hidden behind a bush in early American publications.

BBC: Future of Edinburgh's festivals brought to book

Donaldson was quick to reassure audiences that Drawing Julia was neither a narcissistic comment, nor a life drawing class, but a chance to chat about how some of her best-known books were brought to life through the efforts of Axel Scheffler, Nick Sharratt and David Roberts.

BBC: Future of Edinburgh's festivals brought to book