Bringing their audience and advertisers to the table, established publishers are now partnering with these full-service firms that handle all the grunt work of deal sites like production, scheduling, customer service, etc. so the publisher can keep doing what it does best: creating great content.

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The rest of the week is spent, sitting in on castings, location recces, seeing the strange world of special effects and witnessing the frenzied world of the production team - especially the assistant directors - scheduling, booking, rescheduling and rebooking for the production.

BBC: NEWS | Entertainment | Director's diary: Shreepali Patel