Look beyond the interesting scene that contributing editor Tim Treadgold turned up in a South Australian fishing village ( click here to view story) and past Anthony Plummer's wonderful photography, and you see this is really a story about property.
The head editor is Owen Thomas, a well-known figure in the Silicon Valley technology scene, having been an editor of Venturebeat, NBC Bay Area and Gawker site Valleywag.
There's a hysterical scene where both McAlary and his editor pump up their morphine drips while both at the hospital and another funny bit about the Atkins' diet.
Kris Reilly, city editor of The Daily Press in Victorville, arrived at the scene with a photographer to see a man in dark clothing on a hospital gurney.