They can model different scenarios to predict and test new targets and goals.
FORBES: Business Intelligence Begs The Need For Collaborative Capabilities
When you do that you can model other scenarios and, just as important, set a focus on leading indicators that will help you prepare for different eventualities.
FORBES: Magazine Article
This view fits nicely to the Kondratieff long waves I use as a model for future scenarios.
FORBES: Goodbye Global Economy, Hello Local Ecosystems
The old model still evidently works in large-event, must-watch scenarios.
ENGADGET: Editorial: NBC's Olympics and the steely grip of old media
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