Aiming to improve the experience for men, Hointer added QR codes to their jeans so that customers could simply scan the code in order to get their desired size delivered to a changing room ready for them to try on.
Take, for example, the fear of a child who has to endure the harrowing experience of a CT Scan.. In a TED talk in 2012, Kelley spoke about children who walk into the CT room and are handed a black felt pirate cap.