What is most important, however, is not what you say but what you do.
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Where have you failed to keep a promise, say what you mean, or mean what you say?
Say what you mean, mean what you say and deliver along the lines that you say you will deliver.
The more sophisticated ones attempt to identify and exploit the dissonance between what you say you want and what you really appear to want, through the choices you make online.
Siri understands what you say, knows what you mean, and even talks back.
As I wrote about here, interviewers are looking for certain answers, and the combination of what you say and how you say it is what builds impressions.
The key is that the less you say about what you do the more people will remember what you do and what distinguishes you from everyone else who claims that they do what you do.
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Management gurus often say you are what you measure, which might explain why I haven't been on a scale in the last year.
What they do demonstrate is that in politics how you say things is as important as what you say.
But you know that I say what I mean and I mean what I say. (Applause.) You know what I believe.
But you know -- (laughter) -- you know that I say what I mean and I mean what I say. (Applause.) You know what I believe.
If you could say that after what you've been through, that's as strong as an endorsement of what a public life can mean.
So let me bring you back to the hellebore theory for a moment, and press you to say what you think of it?
What do you say we fix what broke.
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The right greeting is more how you say it than what you say.
"In politics, it's always more important what someone says about you than what you say about yourself, " he said.
In an existential investment world you are what you do, not what you think, say or write about.
But you know I mean what I say and I say what I mean. (Applause.) You know what I believe.
And what would you say, Iain, what is the magic X factor, what is the quality, what is the characteristic that will make you, if you become leader of the Conservative Party, more successful, less unsuccessful than William Hague, what's the difference that will pay off for the Conservatives?
BBC: News | BREAKFAST WITH FROST | Conservative leadership contender Iain Duncan Smith
Just like dictating to someone, you get on the phone and say what you want to say.
And while my hat is off to those of you who try to keep up with the wealth of SEO-laden content needed for online branding of your businesses, what you may not realize is how consistently you are being judged by what you say about yourself, unwittingly alienating the kinds of clients capable of taking your career to the next level.
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What matters is what you say, not how you say it.
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When you're composing an e-mail, say what you need to say, and move on.
That's how value marketing works - the food retailer offers you a lot more food for just a little more money and you say what a bargain and you spend more money than you intended to.
And when we get the tape in from India we'll see what Mr Hinduja's got to say and we'll see what you've got to say about Mr Hinduja.
"I walked into the office and he got up, smiled, gave me a big hug and he said, 'Now, I'll tell you what, man, that's one of the things I like about you, you say what's on your mind, ' " the vice president recounted.
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You know I mean what I say and I say what I mean. (Applause.) You know I tell the truth.
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