"It's a call to say 'look, please invest in Africa, there are good returns, '" he says.

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"It's a call to say 'look, please invest in Africa, there are good returns, ' " says Mthuli Ncube, chief economist and vice president of the African Development Bank.

CNN: Africa Achievements: Top 5 ways the continent shone in 2012

And please do note, on this matter European law beats anything that France might want to say about it.

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"Sometimes you just throw a little sprat now and again - to be fair, he trained as if to say 'please don't leave me out' in the last couple of days, so he did it himself, " said Bruce.

BBC: West Ham boss Avram Grant optimistic despite defeat