But I do know that if regional theater wants to save its soul, it'll have to find new ways to sell tickets.

WSJ: Theater's Expiring Subscription Model | Sightings by Terry Teachout

He left to save his soul.

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He thought of the completed "Dead Souls" as a catechism of sorts that would save the Russian soul.

WSJ: Surveying the Surging Immensity of Life | Dead Souls | Nikolai Gogol | By Joseph Epstein