The news business has no problem giving saturation coverage to such salacious stories as David Petraeus' dalliance with Paula Broadwell.

CNN: Will media stay focused on gun story?

The case is the first of its kind, and the gory details have received saturation coverage in the country's press.

ECONOMIST: It will not be easy to clean up the country's police

Expect the usual saturation coverage on Channel 4 fronted by an over-excited Davina McCall, and the usual super-saturated coverage in the tabloids.

BBC: Reality bandwagon rolls on

Mercedes-Benz has left no camera angle to chance in its attempt to ensure saturation coverage of its sponsorship of the Super Dome and its embrace of the Big Easy that has included using the city as the location for the Super Bowl ad for the CLA Class.

FORBES: Mercedes-Benz Sees Big, And Easy, Branding in New Orleans