"Was Martina Navratilova acting like Honey Boo Boo Child when she came out, " Sasson said.

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"It is an absolutely horrifying scene, " said Comilla Sasson, an attending physician who was working in the emergency room at the hospital.

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So its no wonder that Gal Sasson's Make a Play wound up as one of the semi-finalists in our Insert Coin: New Challengers competition.

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It put the kibosh on a line of jeans that EPE had been selling in conjunction with Blue Holdings, known largely for launching the Sasson jeans brand in the '70s.

FORBES: Magazine Article

Steven Sasson invented the digital camera itself, starting at Kodak in the 1970s with an eight-and-a-half-pound box connected to a magnetic tape drive and a TV set, which produced a .01 megapixel image.

FORBES: You've Never Heard of Them, but They've Changed Your Life

Steven Sasson, Eric Fossum, Joseph Woodland, Bernard Silver.

FORBES: You've Never Heard of Them, but They've Changed Your Life