However, the good news is that innovators like Sarno, can and do regularly succeed.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
City officials are also "planning for the worst, " said Tom Walsh, the spokesman for Springfield Mayor Domenic Sarno.
Those who wish to follow in his footsteps, and indeed all pioneers, can learn a lot from the success of Dr. John Sarno.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
Dr. Sarno, a retired professor of Rehabilitation Medicine at the New York University School of Medicine, now in his nineties, began practicing medicine in the 1950s.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
Sarno realized that unresolved emotional issues and not physical abnormalities, such as bulging discs or muscular tears, were the cause of the pain outbreak sweeping the nation.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
The good news: Sarno had developed an alternative approach to treating pain that was immensely more successful (and cheaper) than the radical, costly conventional procedures of the day.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
Lucky for Sarno (and unfortunately for her), Alice Fried Martell of The Martell Agency, a literary agent, had severe lower back pain and conventional treatments had utterly failed her.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
In my opinion, Sarno has yet to receive the full recognition he deserves for his revolutionary mindbody insights and for the thousands of pain sufferers he has cured, largely through his books.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
The story of how Dr. John Sarno, a ground-breaking medical pioneer whose revolutionary approach to treating pain succeeded in helping thousands, overcoming formidable opposition from the medical establishment is both inspirational and all-too-familiar.
FORBES: How America's Best Pain Doctor - John Sarno - Took On The Medical Establishment and Won
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