It certainly trumps the interests of New York University's Hillel director Rabbi Yehuda Sarna.

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But if Dr. Linda Sarna, DNSc, has anything to do with it, Chinese women will be sheltered from the nicotine habit.

FORBES: A Nurse's Mission To Keep Chinese Women From Smoking

Sarna believes the partnership eases the cultural divide.

FORBES: A Nurse's Mission To Keep Chinese Women From Smoking