Is SAP and Sybase doing enough to ensure that no mobile developer is left behind?
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Furthermore, SAP bought Sybase at a time when the shares were near an all-time high.
The quarterly Enterprise Mobile newsletter that I edit has moved from Sybase to SAP.
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Obviously, Sybase is not enough to make SAP entirely relevant in scope and scale (and it goes without saying that in this land of giants, Sybase was not large enough to survive on its own.) But it picks up a solid asset, with businesses in financial modelling and mobile databases that are essential for SAP to stay in the game.
In 2010, working together with our development organization we delivered world-class showcases featuring the Sybase Unwired Platform, SAP High-Performance Analytic Appliance (HANA), Enterprise Workspaces, Duet Enterprise, SAP NetWeaver 7.3, Aurora, Carbon Impact 5.0, as well as SAP StreamWork Enterprise Edition.
Ian Thain is a senior technical evangelist at Sybase, a unit of SAP.
Wood notes that data technology spending is set to grow 25%, with SAP a major beneficiary via HANA and Sybase.
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Much of this strategy is supported by a variety of technology developments, such SAP NetWeaver Gateway, the HANA in-memory platform, mobility capabilities from the Sybase acquisition, and the recently announced partnership with Google Maps (See SAP Partnership with Google Maps Indicates a New Openness).
General Mills used SAP CRM 7.0 along with the Sybase Unwired Platform (SUP) in its deployment, which enabled 200 bakery and food service salespeople to access customer data in the field using their iPads, said Kerry Gustafson, the IS manager at General Mills in charge of the CRM rollout.
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It has custom-built a warehouse-shipping app for the iPad using the Sybase Unwired Platform that connects to its SAP-based data.
Its inviting partners to clamber aboard the Sybase Unwired Platform (the development middleware required by SAP).
They are doubling the addressable market for SAP by going after three new target markets: Mobile (thus their acquisition of Sybase.) Second, HANA in-memory database technology.
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This failure to get to that range is very likely why fomer SAP chief Leo Apotheker lost his job last February, and likely impels the company to act as it did on Sybase.
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