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Adding to the excitement - film hunk Shah Rukh Khan is the Santro's celebrity endorser.
CNN: INDIA'S CAR WARS
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The 995-cc Santro is modeled on the Atos, which was released in South Korea last year.
CNN: INDIA'S CAR WARS
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Hyundai executives say the Santro's engine has been "debugged" to deal with this concern.
CNN: INDIA'S CAR WARS
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"At the moment, the Santro will not be available in any other country but India, " says managing director Yang Soo Kim.
CNN: INDIA'S CAR WARS
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This and the hype surrounding the Santro, not to say the buzz around the Tata Small Car, is hurting Maruti's sales.
CNN: INDIA'S CAR WARS
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South Korea's Hyundai will launch the five-passenger hatchback Santro in September.
CNN: INDIA'S CAR WARS
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The Santro has high ground clearance to clear India's rocky roads.
CNN: INDIA'S CAR WARS