Sandbridge chips' multilingualism also applies to Wi-Fi or Bluetooth, the most popular data transmission standards.

FORBES: Magazine Article

By contrast, early attempts to build adaptable, Sandbridge-style chips--which use so-called software-defined radio--have foundered, running more slowly and consuming too much power.

FORBES: Bridging The Gaps

To a Sandbridge chip it doesn't matter if your cellular carrier is Sprint or Nextel or whether you are in Europe (GSM) or South Korea (CDMA).

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Sandbridge may never make it to the massive scale of Intel, but then, with all of 40 people working for him, Guenter Weinberger and his shop won't have to.

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Weinberger, who used to head Siemens' wireless semiconductor group, says his old employer, along with Nokia, Ericsson and others, can instead simply buy Sandbridge chips and advertise "every mode" phones.

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Sandbridge Technologies' SB3010 chips are flexible enough to handle a wide range of protocols, multimedia and application processing, which would enable handset makers to built multifunction handsets using a single chip, driving costs down.

ENGADGET: Sandbridge Technologies develops programmable cellphone chip

Of Sandbridge's 40 people, 13 have Ph.

FORBES: Bridging The Gaps