Already available on seven of the leading connected TV platforms, the update will be made available to three of these platforms: Samsung Smart TVs, Roku and Sony.
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Primetime is being showcased to broadcasters and media companies starting today and is expected to be available in 2012 with support for Windows, Mac OS, Apple iOS, Google Android, Samsung SmartTVs and other platforms.
Samsung AdHub empowers advertising across various platforms, reaching audiences wherever they are from mobile, tablet, TV and beyond.
But a few have also been tinkering with open-source platforms like Tizen (a collaboration between Samsung and Intel) Linux, GENIVI, and Android.
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For Samsung, standing out in a sea of smart TV platforms could come down to unique methods for connecting its various products together.
Historically, Nokia has been defined as much (if not more) by its platforms than by its hardware, which lacks Samsung's capability for end-to-end in-house sourcing.
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In fact, Firefox OS is one of a handful of other web-based mobile platforms launching this year, including Tizen from Samsung and Intel, Sailfish from Jolla and Ubuntu from Canonical (in 2014).
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K. Shin, co-chief executive of Samsung, said the company is also open to other operating platforms like Tizen to give consumers and telecom operators more flexibility.
Beginning March 16, a new episode of Angry Birds Toons will be released each week on broadcast platforms around the world, including Comcast in the US and Samsung Smart TVs.
Samsung's new Web-connected TV and LG's Smart TV platforms can stream video from a computer or from a few smartphone models using a protocol called DLNA. Setup isn't a cakewalk.
Eventually, we might have Samsung concentrating on Android for low-end smartphones (where Apple has little interest) and on other platforms such as Windows Phone for high-end ones.
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