The Samsung container is meant to provide robust enterprise data security while allowing the consumer to use its personal applications as it normally would.

FORBES: Samsung To Take A Bite Out Of Apple's Enterprise Business

Instead, Samsung's ads, which are meant to promote the products and elevate the company's image, will stick with the company's "Samsung Digitall:Everyone's invited" slogan.

FORBES: Look out, Sony

Thursday, Samsung faced extremely high expectations for its new Galaxy S4 smartphone, which meant they felt a need to create an extreme spectacle.

FORBES: As Samsung Eclipses Apple, What Would Jobs Do?

For his part, Samsung's lawyer Charles Verhoeven told the jury a verdict in favour of Apple meant competition would be stifled in the industry.

BBC: Apple Samsung patent trial: jury begins deliberations