This is the first mobile handset to be released on Samsung's new, open mobile platform, Samsung bada, and the cornerstone of the company's commitment to provide a smartphone for every lifestyle.

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What they need is an OS. They know from Samsung and Bada not to develop one of their own.

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Samsung's bada platform allows mobile users to simply and easily download an abundance of applications from Samsung Apps, an integrated application store accessible from the device and online.

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Nokia's Symbian and Samsung's Bada had unfriendly user interfaces, slow browsers and they didn't seamlessly sync with other devices.

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Sure, Samsung also announced Bada at the end of 2009, but it wasn't until early 2011 when South Korea received its first Bada device, the Wave II.

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Samsung plans to integrate Bada into Tizen.

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The strong implication being that Samsung will use Tizen in place of its former internal Bada operating system, as an internally managed counterbalance to Google and Microsoft, whose operating systems will continue to sit on most of their phones.

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At the same time Samsung has always harbored ambitions to own its own OS, initially with Bada but now in partnership with Intel on the Linux-based, open source Tizen project.

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