The company, which also owns the Robert Mondavi winery, sort of stumbled into box wines when some of its executives were impressed by the quality of Black Box during a sampling.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking

To overcome to the low image problem of box wines, Constellation embarked on extensive sampling and trial and used the packaging to amplify a message of quality by noting appellation and awards.

FORBES: Constellation Transforms The Wine Market With Inside The Box Thinking