With an average of ten sales gracing the site daily (plus special events) and thousands of sample items streaming through the office each week (all in need of photographs) ideeli is also one of the top employers of models in New York City.
Kembrel sources the clothing from its suppliers, the suppliers send a sample and Kembrel takes a photograph of the clothing worn by a student model and posts it on the site.
Though the sample Doctor Web found targeted Russians by piggybacking on an application for listening to music on the popular Russian social media site Vkontakte, screenshots of the malware show that the fraudulent installer uses English-language text, a sign that it may also be targeting non-Russians.