It might be that we can do the same old thing more swiftly, cheaper or better.
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Largely what we've ended up doing in the 30 years I've been in the organisation is doing the same old thing.
Radio's counterpunch is ... the same old thing, only better.
Axa Rosenberg's model involves thousands of multivariate regression calculations, but it all boils down to the same thing that old-fashioned value investors are looking for: an estimate of fair value, which is then compared with current stock prices.
And even if a bright 13-year-old and a dim 18-year-old are studying the same thing, it may be a bad idea to teach them side by side.
"In my head, they may be two different activities but they're all in pursuit of the same thing, " says the 29-year-old.
"I joined Man City when they were in the old Second Division and it's the same sort of thing as there is at Forest now, " Taylor told BBC Sport.
Lori and I both see the same thing happening with Annie, our seven-year-old who came with us from San Diego, and are trying to teach religion to the new ones.
Being a 15-year old girl who fears she might be pregnant is not the same thing today that it was in 1992.
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My wife was thinking the same thing about her view as she held our four year-old son on her shoulders on the opposite side of the street.
Yes, when I stomped the pedal from a standing start in the lightweight SL 550 (the all-aluminum body shaves 300 pounds off the previous generation roadster) and engaged its monstrous twin turbo V8, I could feel the skin on my face pulling back just as when I did the same thing in a V12 Aston Martin Vantage, a feeling I cannot replicate in my own 7-year old BMW 3 series.
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