"I have absolutely no comment on it and could care less about it, " said Eric Hirshberg, head of the publishing unit of Activision, which has launched a "Call of Duty" marketing blitz with ads featuring actors Sam Worthington and Jonah Hill and basketball star Dwight Howard.

WSJ: Call of Duty: Modern Warfare 3 Faces Off Against Battlefield 3

Tom Hanks plays Sam, left miserable by the death of his wife, with only his young son, Jonah (Ross Malinger), to console him.

NEWYORKER: Sleepless in Seattle