The latest development allows geophysicists to tweak algorithms on the fly--in effect, adding a little more salt here or more sandstone there to see if it helps to smooth out the image.

FORBES: Magazine Article

In recent years commentators have noted the existence of the so-called Delia Effect, whereby her endorsement of a food product or cooking utensil, be it sea salt, vegetable bouillon or a balloon whisk, sees shoppers falling over themselves in a buying frenzy.

BBC: Delia: The Cook and the Canaries