Google, Facebook, Salesforce.com and others are already building similar platforms Microsoft is just a Johnny-come-lately hedging its bets.
Examples of material differences between GAAP and proforma earnings include reporting by Salesforce.com, Facebook, Zynga and Nvidia.
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The perfect example of this is Apple when compared to Amazon, Facebook and Salesforce.com, all three sporting much higher price-to-earnings ratios.
In the USA Google, Apple, Facebook and Salesforce.com are all in the top 5, which makes you think, in the USA at least, the list is biased towards tech companies.
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He told Forbes about this in April (see "Salesforce.com's Benioff Talks Facebook").
He sees competitive risks for the company: among other rivals, he cites Google, Microsoft, Facebook, Twitter, Salesforce.com and HotJobs.
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Front-runners Google, Apple and Microsoft are joined by Facebook at No. 4, Salesforce.com at No. 13, Twitter at No. 14 and Expedia at No. 19.
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Beniof says Facebook has set the stage for what Salesforce.com should be doing in the enterprise world.
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Employees are bringing their own tablets, Smartphones, laptops, and are adopting powerful and free software such as Workday, Salesforce, Dropbox, Twitter, Evernote, Facebook, Google Docs and Apps.
For example, a third party may provide a Snap in the SnapStore that allows you to connect to SalesForce, SAP, Oracle, Twitter, Facebook, or common data feeds from other sources, such as stock prices or geo-spatial data.
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Through its different products, salesforce.com has brought on important clients such as Facebook, Pepsi, KLM, Disney, Symantec, and Toyota, according to the analysts.
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Salesforce.com CEO Marc Benioff sure is a big fan of Facebook.
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Mr. Marquez's Code Advisors, based in San Francisco, advised Buddy Media on its sale to Salesforce and facial-recognition company Face.com on its recent sale to Facebook Inc.
Felicity Wohltman, VP of Product Marketing at MindJet, tells of how the company deployed another Salesforce.com product, Chatter, a enterprise messaging application that has a social media, Facebook-like interface.
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Marc Benioff, the tech entrepreneur who built software company Salesforce.com, has long said that companies and products should be as social as vacation updates on Facebook.
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