Mainstream business tasks from sales and marketing to customer service and consumer research are quickly making their way from desktops to smartphones, as companies try to take advantage of increasingly powerful mobile devices to free up sales staff and pare back paperwork.

WSJ: Business Tasks Bring Out Serious Side of Apps

Huthwaite usually trains sales teams that have more complex tasks.

FORBES: How To Sell Almost Anything

Sales and marketing focus on their own tasks and are, intentionally or unintentionally, unaware of what the other is doing or trying to achieve.

FORBES: Three Steps to Alignment

Sales and marketing still focus on their own tasks, but they collaborate more often on key activities.

FORBES: Three Steps to Alignment

The rules of engagement need only be done for key tasks such as marketing lead scoring, sales lead follow-up, and revenue cycle conversion calculations.

FORBES: Three Steps to Alignment