Make sure your sales funnel is fine-tuned before you launch a content marketing effort so you can turn these potential customers into sales, conversions, or whatever other metric you may be striving for.
Whether it is for potential business alliances, sales, marketing, supply chain management or just to escape the loneliness of being a solopreneur, making connections is vital for business growth.
The Bureau of Labor Statistics, a division of the US Department of Labor, defines marketing professionals as those who examine market conditions to determine potentialsales of a product or service.
The only good thing about Motel 6 is its potential value as a Cornell case study about the direct relationship between bad hotel sales and marketing and bad hotel security.
Then they invariably overlook the strengths of also-ran firms, which field large sales forces and often buy or strike alliances with biotech and other drug outfits that lack marketing muscle but create potential breakthrough products.