And you can see why: strategic direction is essential for sales effectiveness, and sales knowledge of actual customer behavior is essential for ongoing strategic relevance.
There is no need for local sales staff or knowledge of the Chinese market.
Although hard skills like sales and software knowledge can get you through the door, more companies are asking for soft skills as well from job candidates, finds a recent study by Millennial Branding, a consulting firm in Boston.
WSJ: Cultivating Your 'Soft Skills' Can Help You Get Ahead in Your Job
Armed with that knowledge, sales can establish meaningful plans to drive business and opportunities in their territories.
By the second half of the year, Samsung will possess a significant retail presence tailored to its own devices and staffed with sales associates with greater knowledge of its products.
FORBES: Samsung Shakes Up North American Retail. Microsoft Should Take Note.
When the customer ultimately talks to sales or support, no prior knowledge of their social media conversations comes into play.
When they express that immense knowledge and understanding in meetings or sales presentations it is often mesmerizing to those in the room.
It aims to help provide Scottish food and drink companies with the resources, knowledge and networks to develop significant sales in the Asia Pacific region.
Oracle is moving to boost sales by hiring more salespeople with specialized industry knowledge, and revamping its customer advocacy groups to learn about product problems faster.
Plus their analytics-supported approach also enabled Gemvara to track design favorites and buying patterns to keep honing what it offers and how, thus growing their customer base and per-customer sales while honing customer service, based on the knowledge of how customers want to be served.
FORBES: Finally an Enterprise Roadmap for Capturing the Full Power of Social
Most companies prize top people in sales and other client relationship roles who have such tactical knowledge.
FORBES: Building Social Collaboration Into CRM With Customers And Within The Organization
This vision includes a recognition that sales is one of the few disciplines in which professionals gain the majority of their knowledge and experience from peers and managers.
"It's been common knowledge over the years that if Moshe didn't endorse something, the sales guys wouldn't push it, "says Steve Duplessie, a former EMC sales rep who now runs a research company that follows EMC.
For instance, if a San Francisco broker-dealer wants an equity sales trader with both a series 7 and series 63 certification (exams that designate a particular knowledge set and the ability to get state registration to solicit debt and equity orders), and a transferable book of business, they can tailor a search for exactly those needs on StreetID.
In 2002, it was revealed that commission-hungry sales staff working for London Electricity drummed up new customers by forging their signatures and switching them without their knowledge or consent.
The answer, he says, is that the sales rep becomes more of a consultant a job with less tedium and paperwork, and more challenge and knowledge.
应用推荐