At some point the shrinking margin overwhelms the increased kit sales and total profits, thus market value, falls.

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Despite improving sales in footwear, replica kit and sports equipment, competition from discount retailers and supermarkets hit sportswear sales, it said.

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And it would need to be serious and severe damage to their ability to market and survive for a sales ban on Samsung kit to be a reasonable legal solution.

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Kevin Liddle, the club's merchandising manager, says that classic golfing kit still dictates sales.

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It has great product but has entered hotly contested markets and its sales approach is based around its experience with kit rather than with people.

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The last element that will help Apple hit its 2008 sales target of 10 million iPhones is slated to be unveiled Thursday: a software kit that will help third-party developers construct applications for the device.

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