Mr. Ullman feels that the Internet is a great opportunity for the company to strengthen the salescurve and will no doubt put significant emphasis on getting an omnichannel strategy moving forward.
By comparing sales data to advertising spending over time, Nissan can plot a demand curve showing the points at which a campaign starts to gain and lose steam.
You could try to increase total sales by lowering prices, but if you face a downward sloping demand curve then maximum profits will always occur at a lower production level than maximum revenue.