Poehler riffed and mugged and charmed a mostly silent Blue Shirt (Best Buy sales associate).
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What happens after the greeting takes place and before a sales associate appears is another important step to creating an extraordinary customer experience.
But then the sales associate quickly lost his edge, recalled Mr. Llamas, who works in the research firm's Mobile Devices Technology and Trends unit.
Or he may want to talk to a sales associate in-person.
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In Asia, I learned, the productivity of a typical sales associate in beauty products was two-and-a-half times of what we were achieving in the United States.
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Meanwhile, kiosks allow a customer to chat with a virtual sales associate who can provide advice on such topics as how to install a new flat-screen television.
If your dream company decided to hire a new sales associate, the hiring manager would completely forego the job ad and contact you directly to see if you were interested.
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Beyond tracking consumer habits digitally and using data generated recommendations, brands can target sales even more effectively by offering a stylist or sales associate to provide advice and make one-on-one personal connections with the customer.
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The new-economy theorist Richard Florida once praised the innovative practices of Best Buy, the electronics retailer, by noting that, after a sales associate made a small but effective improvement to a display rack, the corporation implemented the change nationwide.
The year-over-year improvement was led by higher sales, lower associate incentive expense and a lower effective tax rate.
While no sales have been struck, Mr. Mullins, who is also a senior associate at venture firm Shasta Ventures, say some matches are forming.
"We have spent heavily to establish our brand image and didn't want to associate ourselves with anyone who would jeopardize that, " says Mitchell Handler, director of North American sales for Italian handbagmaker Francesco Biasia.
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