Berrett-Koehler said "Leapfrogging" sold about 11, 000 print copies between August and December 2012, including several thousand outside the U.S. Mr. Kaplan says sales were also boosted by references in various articles and media interviews.
While the numbers spit out could be used to purchase a custom made suit, the company is focusing more on retail sales, where the information could be used to identify articles of clothing that will fit best.
One provision restricts the ability of drug makers to use sales and marketing personnel to distribute peer reviewed reprints of journal articles that contain off-label information.