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The company employs 30 people and is hiring aggressively in marketing, sales, engineering, and recruiting functions.
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We already understand that marketing needs to partner closely with the sales and operations functions to ensure we are delivering qualified leads into the hands of a selling organization equipped to take the lead through the sales cycle to closure.
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For the first six weeks, conduct frequent briefings with the executives who head up sales and other functions in the company that deal directly with customers, such as marketing.
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To solve that problem, he divided up the resources from the various functions (sales, marketing, finance, product management, HR) and created a series of business units.
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