The founder of Irrelevant Week is Paul Salata, a former USC and NFL receiver.
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Harpo presidents Sheri Salata and Erik Logan were tapped as OWN presidents in July and will lead both teams.
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Cotija, a fresh crumbly cheese found in Mexican grocery stores, also gets stirred in (ricotta salata makes a fine substitute).
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Instead of chasing ratings, Salata and Logan plan to focus their attention on brand-consistent programming and hope better ratings will follow.
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