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Seven-year-old Saffronart sells Indian work online for prices Western art rarely achieves in the digital world.
FORBES: Magazine Article
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Saffronart president Minal Vazirani says the number of Western buyers is steadily increasing, from about 5% in 2001 to 12% today.
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In India Saffronart has been holding online auctions that have the art world chattering about how collectors are willing to buy paintings they have never seen in person.
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Her subjects include fashion pioneer Chanel, publishers Penguin and Atavist, film icons Variety and the Sundance Institute, Indian art auction house Saffronart, and food businesses Whole Foods and the James Beard Foundation.
FORBES: Lessons for Managing and Motivating Creative People