For Ian Hart, the co-founder of Sacred Spirits Company, which operates out of a north London house in the well-heeled suburb of Highgate, gin-making came about almost by accident.

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It considers them sacred and blessed with divine spirits.

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If those spirits possessed him, he possessed their sacred proportions, animating formal Neoclassicism with personal expression.

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To Hopi Indians they are sacred - tools through which the living can communicate with the spirits of the dead.

BBC: Hopi tribe masks fetch record prices at Paris auction