Currently 6% of Couche-Tard's stores have a Subway, Quiznos, Dunkin' Donuts or the like, where Couche-Tard acts like a typical franchisee (and not like a get-'em-in, get-'em-out convenience store).

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One area where Couche-Tard's chains are trying to leap over 7-Eleven is in welcoming fast-food operators with seating to suit.

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Although most of Couche-Tard's U.S. stores now are ones with gas pumps, Bouchard thinks he learned to be a merchandiser in Canada by not having that crutch.

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Couche-Tard's Circle K followed over a year later.

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Bouchard wants Couche-Tard to focus, like home improvement giant Lowe's, on getting more women in.

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Couche-Tard also has created its own coffee chain in the U.S., called Boca Cafe, and is experimenting with a franchised Panchero's Mexican-grill restaurant situated inside a convenience store in Tallahassee.

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