Perhaps that's because it didn't have a p.r. campaign behind it like the one orchestrated last week by Insight magazine, owned by the conservative Washington Times newspaper.

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First step in this exercise: Be sure what you write down is SMART--that is, S pecific, M easurable, A ssignable, R ealistic and T ime-bound.

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"We really don't know if it's a foreign or domestic threat, " said Rep. Michael McCaul, R-Texas, chairman of the House Homeland Security Committee.

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"Well, that's absurd, because in winter it's cold and you can't go around naked, " Armani says, rolling his R s the French way, which in Italian is a slight idiosyncrasy of speech that exudes an air of aristocracy.

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