Yet in 1996 Bacardi, the world's biggest rum maker, started selling its own Havana Club rum in America.
He is pondering dropping his pursuit of Captain Morgan in exchange for Diageo's existing rum, Malibu, which the number-one drinks company must sell to satisfy regulators.
Last year it persuaded the United States' Patent Office to throw out a trademark challenge brought by Bacardi, a spirits firm now based in Bermuda and the maker of the world's biggest-selling rum.
At 9.3 million cases a year in the U.S., tequila is well behind vodka at 45.9 million and rum at 21.8 million, but it's gaining on those two other spirits.
Mr. Kelley now has a breeding operation on some of that acreage, known as Rum Creek Ranch, that's dedicated to a range of endangered species including tapirs, anoas (small buffalos), hippos, rhinos, bongos (antelopes), bentang (wild cattle) and a host of others.
After March 13, when there's going to be a VIP reception to unveil the rum, it will go on sale.
But given the store that French wine-makers set by terroir, the country's courts may well decide that only Cuba can make Cuban rum.
That is the plant that quenches a very large share of Britain's thirst for spirits - not only whisky, but vodka, gin and rum too.
Instead, Mr Bowman tried to tie up a cunning side-deal to gain control of Captain Morgan rum, the Seagram brand that he coveted most, with Morgan's original Puerto Rican distillers, who had reclaimed ownership from Seagram under a change-of-control clause.
Here comes the next wave in what Bluecoat Gin partner Andrew Auwerda calls "the gourmet-fication of America": talented, local micro-distillers with dreams of doing for bourbon, gin and rum what Robert Mondavi did for Cabernet Sauvignon or the Boston Beer Company's Samuel Adams did for lager.
One of Mr. Arnold's favorite drinks with grilled meats is a concoction he created: "Banana Justino, " which blends rum and bananas and is served on the rocks.
While rum is an exceptionally diverse spirit, the one thing you can't change is that it's essentially sugar.
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