At the same time, the ZeptoLab team wanted to introduce new characters without sacrificing Om Nom's brand recognition.

WSJ: Costs Mount for Mobile-Game Launches

Field's first big roll of the dice for shareholders is on Custom, the nom de plume of Duane Levold, a 6-foot-8 Canadian who was the subject of a noisy bidding war last summer between Field and DreamWorks.

FORBES: Field of Dreams

Emma Larkin is the nom de plume of an American living in Bangkok who wrote an earlier book about George Orwell's links with the country.

ECONOMIST: A tale of catastrophe and compassion