The company cut prices at a luxury development in the city's industrial Lai Chi Kok district this month and offered to rebate on the stamp duty.

WSJ: Big Players Cash Out of Hong Kong Property

CNN's Alexis Lai contributed to this report.

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But isn't adMart ultimately competing against some of the biggest advertisers or potential advertisers of Lai's media properties?

CNN: Groceries to go

If you doubt Lai's commitment to cracking the market, consider his expenditure.

CNN: Groceries to go

Moreover, Lai's media style tends toward the sensationalist, whereas the newspapers of China Times Group have a more sober and conservative style, the analyst added.

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Lai's new direct marketing venture, adMart, goes head to head with Li enterprises such as Park 'n Shop supermarket chain and electrical appliances retailer Fortress.

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Chu, 43, was Lai's right-hand man at Giordano.

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Lai Ram's estrangement from his family is the biggest tragedy of his forced exile in an unknown land.

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It's the kind of win-win proposition Lai likes to create for himself.

CNN: Groceries to go

As my colleagues Sarah Lai Stirland and Nick Judd pointed out yesterday, Santorum's website wasn't quite up to the task of handling the burst of traffic he earned Tuesday night, potentially costing him millions in overnight donations.

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"Maybe it's also helpful to the profession to wear wigs, " says barrister Mr. Lai.

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