There's hype, there's bluster, there's exaggeration and the unmistakable flicker of a new urban legend.
If the Trafford Centre lives up to the developer's hype, these long-distance shoppers may be heading there in future.
And they get on the cover of the Rolling Stones, looking at each other, posturing and I'm just like, of course, there's hype.
President Obama's hype about the horrors of fiscal-cliff and sequestration cuts, and his placing of blame on Republicans, have been correctly viewed as low politics.
That's hype, and yes, it's annoying and mostly fails to inspire.
Neither company is rolling over now: Before Tysabri was even approved, Serono chief Ernesto Bertarelli made the rounds to poke holes in the drug's hype.
One of the journalistic heroes of the pre-war period was Washington Post national security reporter Walter Pincus, who reported the lack of evidence for the administration's hype.
Still, the 2.7-inch Clear Photo LCD plus-powered touchscreen display, HDMI output, and relatively compact size (26% smaller than the HC1) may actually help this cam live up to Sony's hype and become the first consumer-oriented HD model to the gain a foothold in the coveted soccer mom demographic upon its April debut.
ENGADGET: Sony HDR-HC3 cam is real, promises to bring HD recording "mainstream"
Even Sir Richard's trademark hype seems to have under-played the scale of the problem.
Another factor is that other countries are often suspicious of the latest U.S. hype.
There's lots of hype for Beyonce's halftime performance at the Super Bowl, but she's far from the only A-list act in New Orleans this week.
The finding by Gartner, the market research firm that serves as the high-technology industry's closest counsel, signals that high-tech's green hype machine is about to find another gear.
"He's not getting all this hype because he's 'Billy No-one', the club wants him because he's great, " said Gallagher.
"I do think there's too much hype about big data, " he said.
"Everyone's got that hype and winning mentality, we've just got to make sure we don't get carried away and keep churning out performances, " he said.
But is it as important to the company's future as the hype around the event suggested?
And while there's been plenty of hype about Bluetooth networking in the last year, not much has happened with it yet.
"There's a lot of hype right now, but until you win something it doesn't mean anything, " he said, as fans swarmed him for autographs before a recent spring training game against the Texas Rangers.
Certainly there was a lot of hype going into the launch, but Galaxy S IV meets or beats every bit of the hype in terms of what it does versus the iPhone 5.
Take-up has been hot in the U.S. and Europe with hype surrounding several particular cyber merriments.
Kozmo.com's tagline -- "We'll be right over" -- isn't hype: The company's policy is to make deliveries in under an hour, anytime from 10 a.m. until 1 a.m in most cities it serves.
Apocryphal, surely, but it summed up the hype during Japan's property bubble in the late 1980s.
And clearly there's real money attached to the hype that goes with stardom.
But Morgan's men simply handled all the hype the better with arguably their most clinical performance of the season.
The hype was Macy's balloon-sized for this horse, who was undefeated as a 2-year-old until the Breeders' Cup Juvenile, where he came in second.
After a decade of hype from Meier's former company, MicroProse , Meier's name has become a powerful videogame brand name, associated with brainy strategy games.
Martin sent Twitter updates to his more than 423, 000 followers Wednesday, poking fun at the breathless hype surrounding CES's tech toys while describing gadgets he'd supposedly seen at the massive expo, which officially opens today.
If you strip away all the chatter and hype from Sunday's game against New England and the increasingly unoriginal taunts about feet you're left with the fact that almost nobody thought the Jets could beat the 14-2 Patriots in Foxborough, and that includes a significant helping of Jet Nation.
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