Marvell's chips, which cost a few dollars each, typically feature what's called mixed-signal circuitry.
During the chip recession of 1997-98, profits in Motorola's chips segment fell fast and far.
Transmeta's chips can be rejigged to emulate any microprocessor, or more than one at once.
To understand what is so clever about Transmeta's idea, it is necessary to recall how today's chips work.
Last June, AMD's chips were in 34 of the top 500 supercomputers, while Intel's chips were in 284.
Qualcomm's chips have an even broader reach, appearing in smart TVs, game consoles, home automation devices and even cars.
Korean makers LGand Samsung--making CDMA phones with Qualcomm's chips--began bombing the U.S. with far cheaper models, undercutting Qualcomm's handset business.
TI's chips are now in 50% of all cellular phones, 90% of disk drives and a full third of 56K modems.
Siano's chips can receive both satellite and terrestrial signals--an unusual combination that will eventually make the network more affordable, Ironi predicts.
But today's chips, storage, displays and connections have become so cheap that the coolest products are pitched first to consumers worldwide.
And transistor for transistor, Intel's chips may offer higher performance than Crusoe.
Motorola's chips are also programmed with algorithms to reduce noise and interference.
During the chip recession of 1997-98, profits in Motorola's chips segment fell faster and further than in any of its five business segments.
The four-year-old company's chips will appear first in the security-camera market this fall, finding their way to consumer cameras in a couple of years.
Because Intel's chips now cost less to produce, use less power and are manufactured more quickly, Kilroy's sales and marketing group can chase new markets.
The wireless-technology firm challenged a June 7th ruling by America's International Trade Commission banning the import of new mobile phones that contain the company's chips.
Eventually, however, Kay said he sees Apple building "what I imagine is a slightly bigger version of the iPhone, or the iPod Touch" around Intel's chips.
The deal also puts pressure on rival chipmaker Nvidia (nasdaq: NVDA - news - people ), whose chipset business is heavily concentrated on AMD's chips.
Intel's chips are in the majority of personal computers, and it has been pushing a newer breed of portable PCs it calls Ultrabooks, some of which have touch screens.
Pairing Intel or AMD chips with Nvidia's graphics chips in supercomputers (much as they are in personal computers) results in machines that are three times more efficient than ones that rely on CPUs alone.
Look at the prevalence of Wolfson's audio chips today, in everything from audiophile DACs to smartphones like the Exynos-powered Galaxy S III and Galaxy S 4, and it's hard not to be impressed.
Nooyi, who says she rarely exercises, eats three small bags of Lay's potato chips a day.
When customers learned about a flaw in Intel's Pentium chips, Grove refused to acknowledge the bug.
Affymetrix's SNP chips are used by gene hunters at the Broad Institute and Translational Genomics in Phoenix.
More than half of the world's silicon chips and 85% of its personal computers are assembled in Asia.
But Samsung's memory chips weren't seen in iPhone 5s that have been disassembled, as they were in previous iPhone models.
Cisco Systems (nasdaq: CSCO - news - people ) is a big customer of IDT's integrated chips.
Pioneering FoxHollow's device chips plaque off artery walls with small rotor blades.
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