Blake's campy machismo was scripted, not stilted.

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"It's not trying to be campy, " she says.

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"Seems kind of campy, but there's a lot of discipline to it, " says Gregg of his craft.

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Yet it's rarely seen nowadays, and the Roundabout Theatre Company's 2008 Broadway revival was a monstrosity in which Richard Greenberg rewrote Mr. O'Hara's no-nonsense book to coy and campy effect.

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Within a few months, Mr. Grahame-Smith completely restructured and rewrote the screenplay, injecting it with campy humor that plays up the film's absurd premise: Barnabas Collins, a vampire played by Mr. Depp, emerges from a coffin after 200 years to find himself in the polyester, lava-lamp world of 1972.

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