But in the multi-billion-dollar, high-stakes world of U.S. major-league sports -- and even at major U.S. colleges -- it would doubtless be seen as foolhardy to take a chance on using that name.
The real prize for Electronic Arts is the opportunity to knock off Take-Two's money-losing sports business.
Other women's sports - notably Twenty20 and one-day cricket, and netball - have received regular coverage on Sky Sports, while BBC Sport has shown women's hockey and Six Nations rugby online.
Attendees in Shanghai included a production executive at Nike (nyse: NKE - news - people )'s close-by Suzhou Sports subsidiary, which makes the rigid plastic support of its shoe's sole using Huntsman's diphenylmethane diisocyanate, or MDI.
Sicignano testified that the first time he knew such arrangements were made was when former New York Knick John Starks -- one of Kaplan's favorite sports figures -- visited the club.
If any industry is immune to the economic ills slowing down business travel in some quarters, it's big-time sports.
The ACC will provide some Notre Dame's non-revenue sports with more challenging opponents.
Spain's best-selling sports newspaper, Marca, described him as "quite simply a superstar, spectacular - dribbling, magic, vision and goals wrapped in one".
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Elizabeth Turley ran out of some of her company's sports-fashion apparel after they were featured on the Today Show in November 2011.
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Billed as Ireland's toughest multi-sports race, it challenged its 54 competitors to cover 260km of kayaking, cycling and mountain road and trail running within 24 hours.
"There's still the perception out there that if you want a real man's big truck, you have to get a Chevy, Ford or Dodge, " concedes Leslie Unger, Toyota's national motor-sports manager.
The Commonwealth Games may come second to the Olympics when it comes to the world's biggest multi-sports events, but the baton relay is actually far more extensive than the torch relay.
Attendees in Shanghai included a production executive at Nike's close-by Suzhou Sports subsidiary, which makes the rigid plastic support of its shoe's sole using Huntsman's diphenylmethane diisocyanate, or MDI.
These include a multi-million pound enhancement to Newport's city centre, and a year-long festival of arts and sports - both to increase the city's tourist appeal.
Even the headlines in the city's normally gung-ho sports dailies have a whiff desperation about them.
There is also a discotheque and garage for Poonawalla's favorite toys--sports cars and custom-built limousines.
The most substantive of the cameos comes from Josh Groban, whose status as one of Hollywood's go-to good sports never has been questioned.
That will help him with the little matter of boosting soccer in the U.S. so the MLS can launch an assault on the country's entrenched professional team-sports leagues.
Their models range from Hyundai's new flagship, the Grand Santa Fe - which marks the brand's entry into the market for large, luxurious sports utility vehicles - to Kia's Provo concept, which is gunning at the quirky Mini.
For music enjoyment anytime, anywhere, all three units are SiriusXM-Ready for SiriusXM's commercial-free music, premier sports and live events, comedy, news, exclusive talk and entertainment, and SiriusXM Latino, the most comprehensive Latin music, sports and talk programming in radio.
Teams will have their own training bases - England's is at Royal Bafokeng Sports Campus near Rustenburg - then will stay at "Venue Specific Team Hotels" before matches.
The group matches and play-off games take place at Guildford's Surrey Sports Park, with the semi-finals - on 1 September - and final - on Sunday 5 September - being staged at the Twickenham Stoop.
Apart from its merits as a hops-delivery system, it sports the Dead's lightning-bolt skull logo, which can't help but encourage responsible debauchery, as well as occasional flashbacks.
It appears he succeeded with the Scion FR-S, a nimble, rear-wheel-drive sports coupe that is flying out of Toyota showrooms.
Holux's newest offering sports a lightweight, near-borderless design that's sure to draw a smile from aesthetics gurus, while the longevous battery life should keep even the most long-winded trekkers on track.
That's good enough, the team said, to rank as the third-largest sports-venue display in North America and surpasses Kauffman Stadium's HD scoreboard as the largest in baseball.
So after ManU, Real Madrid, Team England and the L.A. Galaxy, what's he meant to sports - and more than sports?
Jay-Z's sports agency Roc Nation signed Diggins in April and gave her a new white Mercedes when she graduated from Notre Dame several weeks ago.
Almost 42 years after Robert Russell' s prized 1967 Austin-Healey sports car was stolen, he has it back, thanks largely to his own detective work.
Current manager Christian Chukwu, has had problems convincing the country's ever-critical media, sports officials and fans that he is the right man for the job.
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