Emboldened, O'Neill's boss, Mong-Koo Chung, the revered chairman of Hyundai Motor, is demanding even more.

FORBES: Speed Kills

Emboldened, O'Neill's boss, Mong-Koo Chung , the revered and regal chairman of Hyundai Motor, is now demanding even more.

FORBES: Speed Kills

Chung Mong-koo's father, as boss of the country's biggest chaebol, led South Korea's growth in a wide range of industries from ships to computer chips.

ECONOMIST: Hyundai Motor

South Korean prosecutors are investigating whether Hyundai and a related logistics company owned by Chairman Chung Mong-Koo's family created slush funds to pay for political favors.

FORBES: Red Tape

But the strength of the won has forced it to raise prices, and Chung Mong-koo's legal troubles have delayed the opening of new plants in America and Europe.

ECONOMIST: Hyundai Motor

Kia is very much Mong Koo's baby - his uncle is said not to have favored the purchase.

CNN: A NOVICE AT THE WHEEL

South Korea, victors the first two times the tournament was held in 1956 and 1960, took the lead in the 24th minute at Doha's Al Gharafa Stadium through Koo Ja-cheol.

CNN: STORY HIGHLIGHTS

By the end of the quarter, LG replaced its CEO Nam Yong with Koo Bon-Joon, head of LG's trading firm, LG International.

ENGADGET: IDC: Apple passes RIM to become fourth largest mobile phone vendor globally as Nokia, LG, and Sony Ericsson struggle

Koo Bon-Moo is the chairman of LG Group, Korea's fourth largest conglomerate by assets.

FORBES: Koo Bon-Moo