The chain won't release sales numbers, but "we can confirm reports that it was a record-setting day, " said Steve Robinson, Chick-fil-A's executive vice president of marketing.
Within this context, many Americans -- including residents of Atlanta, the ninth "gayest" American city in 2012, according The Advocate magazine -- have chosen either to enjoy Chick-fil-A's sandwich variations or to not patronize the restaurant because of its values.
The accompanying Wall Street Journal map shows Chick-fil-A's store locations charted against public sentiment toward gay marriage.
Some Christian leaders are urging their followers to "affirm a business that operates on Christian principles" by eating Chick-fil-A's delicious sarnies.
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After months of conversations, e-mails and text messages, Windmeyer says, he has developed a personal relationship with Cathy, met his family and even attended the Chick-fil-A Bowl, a college football game on New Year's Eve.
Truett Cathy opened his first Chick-fil-A outlet in Atlanta's Greenbriar Mall in 1967.
Cathy opened his first Chick-fil-A outlet in Atlanta's Greenbriar Mall in 1967.
Supporters on both sides of the debate have staged demonstrations, starting with Wednesday's appreciation day and Friday's same-sex "kiss day" at Chick-fil-A restaurants across the country.
Plus, if you start boycotting Chick-fil-A because you disagree with the COO's views, how far will you take your principles?
With Chick-fil-a and Emory University, Del Bueno's group collects their fryer oils, converts them into biodiesel and supplies the biodiesel back to them for use in their produce trucks and bus fleets.
The Family Research Council's president, Tony Perkins, recently defended the chief executive of restaurant chain Chick-fil-A, who had criticized gay marriage.
About 14, 400 people had expressed their support on a Facebook page dedicated to Friday's protest, a tally dwarfed by those who went to Facebook to back Chick-fil-A Appreciation Day.
Time will tell whether Chick-fil-A suffers any actual fallout from the controversy or if it's just another "media-driven controversy, " as some have suggested.
Edwin Guzman told CNN's iReport that he waited about 30 minutes for his lunch at a "crazy packed" Chick-fil-A in Clarksville, Tennessee.
Still, he says, he followed a fil rouge--a red thread--that led him unswervingly toward Switzerland's grand patrimoine de l'horlogerie.
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