It's the latest rage among Japan's teens, a new fashion that combines cruise wear, Aloha casual, hippie counter-culture and, with an emphasis on pastels, the cute quotient girls crave.
It's probably no coincidence that Hawaiian Airlines (amex: HA - news - people ) and Aloha Airlines rate as two of the best carriers in the country in on-time performance and efficient baggage handling, while incurring few cancellations.